PREPARE YOUR PRESS PACK

A.      Contact details for business – email; telephone;

B.      Biog on Business Owner

C.      Biog on Investor Dragon(s)

D.      Press Release / statement regarding Dragons Den experience and future plans

Photographs (good quality, jpeg file no larger than 1MB , with caption in file data)

A.      Product shots (include information of product name and RRP in caption)

B.      Photo of yourself – good quality – business like

C.      Photo of yourself with your Dragon Investors

D.      Photo showing you active in the business – making cheese etc.

PREPARATION FOR INTERVIEWS –

Your 3 key messages – Maximise the PR opportunity –  Practice these.

1.       Describe what problem your product solves, what its made of; how it works.

2.       Explain how your product benefits its customer – why is it different

3.       How can the customer buy your product – online shop, name shops – www.

Learn off your lines so that your website address trips off your tongue – if the spelling is unusual, spell it out. – C-O-C-A C-O-L-A.com

Typical questions you will be asked about your Dragon’s Den experience:

1.       How did you come up with this business idea ?

2.       Were you nervous going in front of the Dragon’s ?

3.       How was the Dragon’s Den experience for you ?

4.       Would you advise other people to do it ?

5.       Which Dragon did you want ?

6.       Why did you want this Dragon as your investor ?

7.       What are the plans for the future ?

Máirín O’Reilly of MOREBIZ Ltd. is a PR and branding professional working with SME’s since 2001

Amongst her clients are successful Dragon’s Den candidates.  

Contact her for a consultation on 087 2407903.                         

Twitter: @MORPRGalway                                

E: mairin@morpr.com

Copyright Máirín O’Reilly 2016

Related Posts